Barmen 1873 Bourbon has announced the launch of a limited-edition commemorative bottle in celebration of its partnership with Grammy Award-winning country star Lainey Wilson and the U.S. leg of her 2025 Whirlwind World Tour.

The Lainey Wilson Whirlwind World Tour bourbon release features a full design takeover inspired by Wilson’s bold style and breakout career. The collectible release includes just 1,000 cases across markets that align with tour stops. The commemorative release’s label showcases individually numbered bottles and the official Lainey Wilson Whirlwind World Tour emblem.

Lainey Wilson commented: “This bottle of Barmen 1873 has my name written all over it – literally — and it’s coming on the road with us. My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.”

Susan McInerney, marketing lead for Barmen 1873 Bourbon, added: “This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour. It’s a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers.”

The label is part of a multi-year partnership that began in early 2024, when Barmen 1873 named Lainey Wilson its first official artist partner. To kick off the brand's partnership, Barmen 1873 Bourbon helped bring Bell Bottom Country to life through a Lainey Wilson-themed pop-up in Nashville, with all proceeds benefiting her charity, the Heart Like a Truck Fund. The partnership has since come to life through custom brand integrations, on-stage moments, and shared appearances across digital and retail platforms.

The commemorative bottles will be available in select U.S. markets aligned with tour stops while supplies last. For more information and updates on the commemorative bottle, Barmen 1873’s official website.