Buffalo Trace Distillery ended 2018 with a record-breaking 231,523 visitors during the calendar year, showing a 15 per cent increase on visitation from the previous year, as well as a 345 per cent increase since 2010.
The increase in tourism is perfectly on trend with the growing bourbon sales and has enabled the Distillery to undergo a $1.2 billion investment, expanding its capabilities.
“It’s exciting to be growing in all aspects, we are thrilled that so many people took their time to come and see our team at work,” Meredith Moody, director of Homeplace development said. “Our growth in visitation has allowed us to expand our tour offerings to six different complimentary tours, and offer our guests a unique look at the Distillery with each visit. Having just completed an expansion of our Visitor Center in 2015, we are looking forward to again expanding our tour capabilities to accommodate even more guests as we continue to grow.”
There is planning underway for the second expansion of the Visitor Center, while the Distillery construction is anticipated to begin by fall this year.