Buffalo Trace is set to open its doors and begin welcoming visitors to its London-based storefront from 6 May, nestled in the heart of Covent Garden.
The storefront will feature an immersive, sensorial experience with the aim of bringing the taste of Kentucky to the capital city. Included is a narrative journey highlighting the history of America’s oldest continuously operating distillery, culminating with a tasting experience at one of two inspiring bars. The two tasting experiences offered are:
Credit: Buffalo Trace
Speaking on the opening, Jake Wenz, CEO and president of Buffalo Trace, said: "Opening Buffalo Trace Distillery London is a momentous occasion for our Distillery and we are thrilled to bring our experience to the United Kingdom. At Buffalo Trace Distillery London, we’ll offer a space for spirits novices and lovers to learn more about a whiskey type they are perhaps less familiar with - bourbon. Our aim is to inspire visitors to broaden their palete s, and perhaps their cocktails, and we’re hopeful after learning about bourbon and tasting it, they will add it to their drink list.”
The location of the storefront, measuring at 2,000-square-foot, has been renovated completely to create a guest-first experience. A retail store is also in operation, giving guests the opportunity to purchase whiskey bottles and merchandise.
Global brand director Andrew Duncan added: “In the heart of Bourbon Country, USA, Buffalo Trace Distillery has been dedicated to the craft of making the finest American Whiskey for over 200 years. Our deep commitment to the timeless craft of aging and distilling, alongside a keen focus on experimentation and innovation, has enabled Buffalo Trace Distillery to become the World’s Most Award-winning Distillery, earning the loyalty of fans around the globe. Our London location brings the same genuine and authentic experience fans love about our flagship home in Kentucky to a new generation of spirits enthusiasts, allowing them to discover all that Buffalo Trace Distillery’s award-winning brands have to offer.”
Reservations can be made at the Buffalo Trace website.
The storefront will feature an immersive, sensorial experience with the aim of bringing the taste of Kentucky to the capital city. Included is a narrative journey highlighting the history of America’s oldest continuously operating distillery, culminating with a tasting experience at one of two inspiring bars. The two tasting experiences offered are:
- Taste of the Trace – Buffalo Trace Bourbon; Sazerac Rye; Bourbon Cream (and the option of a Buffalo and Ginger Ale cocktail sample)
- Tradition & Change – White Dog Mash #1, Buffalo Trace Bourbon; Eagle Rare 10 Years Old; E.H. Taylor Small Batch; Buffalo Trace Old Fashioned.
Speaking on the opening, Jake Wenz, CEO and president of Buffalo Trace, said: "Opening Buffalo Trace Distillery London is a momentous occasion for our Distillery and we are thrilled to bring our experience to the United Kingdom. At Buffalo Trace Distillery London, we’ll offer a space for spirits novices and lovers to learn more about a whiskey type they are perhaps less familiar with - bourbon. Our aim is to inspire visitors to broaden their palete s, and perhaps their cocktails, and we’re hopeful after learning about bourbon and tasting it, they will add it to their drink list.”
The location of the storefront, measuring at 2,000-square-foot, has been renovated completely to create a guest-first experience. A retail store is also in operation, giving guests the opportunity to purchase whiskey bottles and merchandise.
Global brand director Andrew Duncan added: “In the heart of Bourbon Country, USA, Buffalo Trace Distillery has been dedicated to the craft of making the finest American Whiskey for over 200 years. Our deep commitment to the timeless craft of aging and distilling, alongside a keen focus on experimentation and innovation, has enabled Buffalo Trace Distillery to become the World’s Most Award-winning Distillery, earning the loyalty of fans around the globe. Our London location brings the same genuine and authentic experience fans love about our flagship home in Kentucky to a new generation of spirits enthusiasts, allowing them to discover all that Buffalo Trace Distillery’s award-winning brands have to offer.”
Reservations can be made at the Buffalo Trace website.
