Four Roses announces Flower Hour for American Heart Association

Four Roses announces Flower Hour for American Heart Association

News | 25 Jan 2023 | Issue 1 | By

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The distillery has announced news of its special Valentine’s Day shopping and bourbon tasting event on February 9.

Four Roses Distillery has joined forces with Nanz & Kraft Florists to celebrate healthier and happier hearts this Valentine’s Day. The two are hosting a Valentine’s Day shopping and bourbon tasting event to benefit the American Heart Association.

The ‘Flower Hour’ event will be held on Thursday, February 9 from 5:30 – 8 pm at Nanz & Kraft Florists, located in St. Matthews at 141 Breckenridge Lane. Four Roses Flower Hour provides an opportunity to take care of Valentine’s Day shopping while sipping award-winning bourbon and enjoying complimentary hors d’oeuvres with Four Roses master distiller Brent Elliott and brand ambassador & mixologist Abby Martinie. Four Roses and Nanz & Kraft have a long-standing partnership and 2023 marks 16 consecutive years that they have come together to show some love to local non-profit organizations for Valentine’s Day. 


Photo Credit: Four RosesBrent Elliott, Four Roses master distiller


“We adjusted the partnership the past couple of years due to the pandemic so this year’s event will mark the first full in-person Flower Hour since 2020,” said Elliott. “We hope you join us at Nanz & Kraft on February 9 to help the American Heart Association raise awareness about heart health, and much needed funds for our community.”Flower Hour also features live jazz entertainment from Swing Theory and a silent auction with an array of items, including Limited Edition Four Roses bottles, a Nanz & Kraft Valentine’s bouquet, tickets to 2023 Louisville Heart Ball and more, with proceeds benefitting the American Heart Association.


Photo credit: Four Roses Enjoying the Jazz performance at Flower Hour


Nanz & Kraft has prepared an exclusive package including one dozen Heart Roses, a special rose variety known for a large petal count that creates the shape of a heart, along with a bottle of Four Roses Small Batch signed by master distiller Brent Elliott. The limited release package is available for purchase during the entire month of February in-store or at www.nanzandkraft.com and a portion of proceeds will benefit the American Heart Association. 

Photo credit: Four Roses Signed Brent Elliott bottle
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“Heart disease and stroke are the number one and number five killers, respectively, of all Americans. Locally, these diseases claim more than 2,600 lives each year," said Karrie Harper, senior development director of American Heart Association. "It means a great deal to us to partner with Four Roses and Nanz & Kraft to raise awareness about heart health, and much needed funds for our community during the Flower Hour event.” A suggested cash donation of $20 will be collected at the door and attendees are encouraged to wear red in the spirit of Valentine’s Day and heart health awareness.
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