The Nashville, Indiana-based distillery has reacted to the need for more space due to increased demand on its spirits and upcoming new product releases.
Hard Truth Distilling Co. has announced the completion of its second rackhouse, meeting the increased demand for space that has been placed on the distillery. Rackhouse #2 is twice the size of the distillery’s first rackhouse, tripling the storage capacity from 4,000 to 12,000 barrels. Barrels of Hard Truth’s sweet mash whiskeys are already being rolled in as we write.
Bryan Smith, Hard Truth master distiller, has noted the new rackhouse and process upgrades have enabled the distillery to increase overall whiskey production by 800 per cent and it is now operating 24/7. With sales increasing 400 per cent this year the extra production is critical to meeting future demand for Hard Truth's award-winning whiskies.
Bryan Smith, master distiller at Hard Truth
In addition to ongoing sales gains in existing markets, Hard Truth continues to add significant new markets including most recently New York in partnership with Southern Glazer’s Wine & Spirits of New York.
"Introducing our line of spirits into the New York market has been a goal since we starting doing business," said Smith. "Our ever-expanding product line of sweet mash rye whiskies, and wide range of premium craft spirits has seen success in other markets including Florida, Texas and Illinois. We are confident they will experience the same success with consumers and retailers in New York and all major markets including California, which is next on our market expansion list."
Visit hardtruth.com for the complete Hard Truth experience.
Hard Truth Distilling Co. has announced the completion of its second rackhouse, meeting the increased demand for space that has been placed on the distillery. Rackhouse #2 is twice the size of the distillery’s first rackhouse, tripling the storage capacity from 4,000 to 12,000 barrels. Barrels of Hard Truth’s sweet mash whiskeys are already being rolled in as we write.
Bryan Smith, Hard Truth master distiller, has noted the new rackhouse and process upgrades have enabled the distillery to increase overall whiskey production by 800 per cent and it is now operating 24/7. With sales increasing 400 per cent this year the extra production is critical to meeting future demand for Hard Truth's award-winning whiskies.
In addition to ongoing sales gains in existing markets, Hard Truth continues to add significant new markets including most recently New York in partnership with Southern Glazer’s Wine & Spirits of New York.
"Introducing our line of spirits into the New York market has been a goal since we starting doing business," said Smith. "Our ever-expanding product line of sweet mash rye whiskies, and wide range of premium craft spirits has seen success in other markets including Florida, Texas and Illinois. We are confident they will experience the same success with consumers and retailers in New York and all major markets including California, which is next on our market expansion list."
Visit hardtruth.com for the complete Hard Truth experience.
