Heaven Hill Brands, one of the nation’s largest independent, family-owned spirits companies, has unveiled its refreshed corporate brand and opened its newest corporate office in Louisville with a ribbon cutting ceremony attended by city and company leadership, including Louisville Mayor Craig Greenberg, and employees.
The refreshed brand reflects Heaven Hill’s nearly 90-year legacy and represents a vision for the future centered on its people, partners, communities, and award-winning portfolio of spirits. At the core of this refreshed identity is the new company tagline, “Thriving Together,” a message that captures the company’s belief that long-term success comes through collaboration, shared values, and a commitment to those it serves.
“Our new corporate office is a physical expression of our refreshed brand, modern, intentional, and people-first,” said Kate Latts, co-president of Heaven Hill Brands. “It reflects not only how we work, but who we are: a company built on connection, creativity, and a belief that we thrive together.”
The new corporate office, located at 815 N. Whittington Parkway, brings Heaven Hill’s Louisville-based teams under one roof for the first time in several years. The 48,000-square-foot space includes more than 150 dedicated workspaces, a two-story café, employee art gallery wall, a New Product Development area, and flexible gathering spaces to support innovation and teamwork.
Among the new features is Max’s Place, a tasting bar named by employees in honor of longtime company leader and current Executive Chairman Max Shapira. The space also features installations from local partners, including a hand-painted mural by OSRS and a living moss wall by Anything Groes.
“We built this office to foster connection, collaboration, and growth,” said Allan Latts, co-president. “And it comes at a time when Heaven Hill is gaining momentum on every front, from new product innovation and distilling expansion, to how we invest in our people and communities. That’s what ‘Thriving Together’ looks like in action.”
“Heaven Hill is a vibrant and growing business with deep roots in Louisville,” said Louisville Mayor Greenberg. “Its new corporate office is a testament to the economic strength and momentum we have right now in Louisville and an investment in the future success of the company and our community. The innovative design and commitment to employee well-being will attract new talent to Heaven Hill and to the city of Louisville.”
This milestone builds on the company’s ongoing investment across the Commonwealth, including the opening of the Heaven Hill Springs Distillery in Bardstown and continued operations at the historic Bernheim Distillery in West Louisville.
Read more at Heaven Hill Brand’s official website.