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New Era Whiskey releases three cask-strength bourbons in honor of Kentucky parks

New Era Whiskey releases three cask-strength bourbons in honor of Kentucky parks

The Lexington-based company will donate $3000 to those affected by the recent Kentucky floods

News | 05 Sep 2025

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Co-founders of New Era Whiskey, Zane Brammell and Matt Hobbs, have announced the release of the brand's first bourbons to stores in Kentucky — a trio of cask-strength single barrel bourbons in tribute to three of Kentucky’s most historic natural landmarks: Nature’s Crossing at Natural Bridge (115 proof); Dark Wonders at Mammoth Cave (113.8 proof); and Magic Moonbow at Cumberland Falls (115 proof). Each of the single-barrel offerings was aged eight years, bottled at cask strength, and will be available only at retail stores throughout the state of Kentucky.

 

“These three barrels are exceptional, and I’m thrilled to share them with bourbon fans across the state. Previously, our single barrel bottlings have only been available as private club picks. I’m happy to reach this milestone, with retail accessibility across Kentucky,” said Brammell.  “And we’re proud to give back to Team Kentucky’s Storm Relief Fund to help flood victims.”

 

“It’s great to celebrate the success of Lexington’s New Era Whiskey, while also recognizing the positive impact they’re making as they live out our Team Kentucky values of lifting up our neighbors,” added Governor Andy Beshear. “I want to thank Zane, Matt and the entire team for their support of Kentucky State Parks and for their donation to our storm relief fund, which will make a difference in the lives of survivors across our commonwealth.”

 

Kentucky State Parks commissioner Russ Meyer added, “Our Kentucky State Parks and bourbon industry play a significant role in Kentucky’s $14.3 billion tourism industry, so it’s exciting to see New Era Whiskey fuse the two. Throughout challenging times and natural disasters, our state parks have been a refuge for Kentuckians in need. We are pleased that a portion of the proceeds will be donated to the Team Kentucky Storm Relief Fund.”

 

New Era Whiskey’s Kentucky trio of bourbons honoring Kentucky’s State Parks goes on sale in retail stores throughout Kentucky the week of September 6. Suggested retail price is $99 per 750 ml.

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